Tuesday, 29 October 2013

Music Video Outlets





Music outlets:


Mainstream TV:


 Mainstream TV is watching TV on terrestrial channels. This means TV viewers can view these channels on TV. An example of mainstream TV is channels 1-5. These TV channels feature terrestrial channels which audience may watch on a daily bases. There is a range of mainstream TV channels which allows viewers to watch channels such as BBC 1, BBC 2, ITV, channel 4 and Channel 5.The advantage of t
his type of music outlet is that it is free, except for BBC channels because, viewers have to pay license fee for all BBC channels.


There are not many advantages of mainstream TV but some include:

- Many people can access this type of music outlet
-Easy access
- Wide range of audience
- The artist and music industry become more known and gain more popularity


There are many disadvantages of mainstream TV such as:

-Channels may be unavailable
-Advertisement may cause distraction
-May not have the music the audience may like
- Some videos may not be shown at specific times
- The record company and industry have to pay the channel to be shown on Tv

The positives of mainstream TV is that it reaches a range of audience. This allows artists to gain more recognition, if the artist is new this is the best way to gain popularity and a way become to become 
known. The disadvantage of this type of music outlet is that, audience may not like to watch what is on TV as they can not choose which music videos is to be played and they may just prefer to watch it on YouTube as they can chose which music videos they would like to watch and also when they would like to watch it. Another disadvantage would be that the music video may be unavailable at times when you would like to watch. Channel 4 once had a music show called 'T4' this was a program which featured music videos, this is no longer available as there would not be a wide range of audience as viewers are able to access music through internet on sites such as YouTube. Another music show which is no longer available is called 'Top of the pops' this music show is also no longer available as music can be accessed many other ways such as the internet, radio and much more. 


One reason why mainstream TV is not as popular as before is because of other music video outlets such as 'YouTube'. This music outlet allows viewers to access music whenever they want so people no longer have to wait for the music they like or prefer to come on  TV to listen to it. This also means that there is also a small amount of music channels on mainstream TV. 






 
Music Channels:

This type of music outlet is when audience can view music channels on their television. This is a  popular way to access music videos and new releases. This is a popular music outlet as a wide audience can access the music through music channels.

There are many advantages of watching music channels such as:

 -You have easy access
-Record and watch again
-Free
-Range of genres
- Good quality
- If the artist is new in the industry it gives them the chance to b heard by a wide range of audience

There are many disadvantages of watching music channels such as:

-Not many viewers
-Many viewers may not have that music channel
- Ad breaks
-Sky users have to pay for the music channels
-Not all music are viewed


The biggest advantage of a music channel is that there are specific channels for music genres. This is an advantage as the the viewer can watch the channel which presents the genre of song which they prefer. An example would be different genres of music such as

hip hop, rock, and much more. There are a lot of disadvantages such as not a lot of viewers because some music channels are restricted as you have to pay for, not all music videos are viewed and much more. One of the main disadvantages and drawbacks of music channels is Ad breaks. A lot of viewers including myself do not like the Ad breaks in between as it is unnecessary and not needed. Examples of music channels include a variety such as MTV MUSIC, Scuzz and much more. MTV MUSIC plays a range of different music genres such as romance, emotional and hip hop music. There are many different artist such as boy bands, single artist and much more. Scuzz is a music channel which plays one type of music genre which is rock. This music channel is for rock fans. The people who are in to rock music will watch this channel.

As mentioned before music channels have decreased and there is no longer a range of music channels on mainstream TV as the audience can access music online on websites such as 'YouTube'. This gives the audience the ability to access music whenever they want and they no longer have to wait for it to come on TV.

                                                                             







    


CD/DVD special release:


Many artist release CD/DVD because they want to gain more recognition and popularity. This is one of the best ways for an artist to become more popular and known. It also gives the audience and fans the chance to have a copy of their favourite artist songs. One of the main reasons artists make CD/DVD is so that their fans can purchase it, no matter how big the fan is they are not going to purchase a CD/DVD which can be watched on line, so to keep the fans and audience entertained and to make sure they have more sales they add footage such as backstage footage, rehearsals and much more. With CD its only the songs so the disadvantage is that the audience can access the song on line so there is no need to purchase a CD, unless they want to have a copy were they can listen to it in the car, etc.


The advantages of CD/DVD releases are:

- Easy access
- Good quality
-Available in shops
- Extra features
- Additional songs may be added
- The person who purchased it can keep it forever
- Artist and music industry gain profit for every CD/DVD purchase

The disadvantages of CD/DVD releases are:

- It costs money
- The CD/DVD can get scratched then its useless
- Money goes to waste when it becomes old
- When the CD/DVD becomes old the music industry and artist no longer make profit from selling the CD/DVD collections

 The disadvantage of having a DVD copy is that you can only watch it on a DVD player, this will cost much more, however the advantage is the extra footage can only be accessed on the DVD copy so the audience may feel its worth having the DVD copy.

An example would the 'One Direction- This is us', this is a DVD copy, which was also released in the cinema, and is now available on DVD. When audience purchase this the artist and record label will make a lot of money and this one of the best ways of becoming known and also gaining profit for it. If the artist has a lot of viewers such as 'One Direction' then its an easy way of selling and making profit.

One way in which CD/DVD companies may lose out on profit is when the audience do not buy CD/DVD.People now have an easier way to access music and if they feel the need to have this they no longer have to buy the product because they can download it instead.

               


Streaming Websites


Streaming websites is a common way for audience to access latest music and old music videos. YouTube is a well known website and it also has a lot of viewers. On YouTube the audience can have easy access to music.


There are many advantages of streaming websites such as: 

- Its free
-Some artist may upload their latest videos
- Its legal
-Easy access for audience
-Audience can comment and like videos
- Artist gains profit if viewers subscribe on artist 'vevo' account

There are also many disadvantages of streaming websites such as:

- Adverts
-Some may be illegal
- Some videos may be poor quality
-Buffering
-Time consuming
- Some viewers may watch and subscribe on other YouTube accounts and not artists 'vevo' account so the artist will not get any money from it

There is a lot more viewers on streaming websites unlike music shows as the audience can access the genre of music they like and they do not have to wait or watch the music they do not like. One of the many reasons why record label do not gain much profit is because, most viewers are internet users. In order for the artist and record label to gain profit there is now advertisements before most YouTube video, so every time a person views a music video and there is a advert before the music video the advertisement company will have to pay the person in charge of the music video and this is one of the ways they gain profit for their music release. Another way Artist make money from YouTube is by having their own channels such as having 'vevo'. This channel allows fans and audience to access artists songs and they can also subscribe which is how the artist can gain profit. An example is Justin Timerlake has his own 'vevo' page on YouTube in which fans and audience can view his music videos and also subscribe.



Viewers would rather download songs rather than streaming videos as it is much more easier and you can access the music all the time instead of streaming. The disadvantage of streaming is when the videos buffer so many people may chose to download rather than stream videos. 






    


Artist's Websites


There are many artist who have their own website. A vast majority of artist have their own website. For an artist to have a website it helps the audience and fans to stay in contact and know what the artist is up to. This also means the artist will have to update their website every so often so that the fans and audience stay engaged with the artist.


There are many advantages of artist's website such as:

- Only plays the artist's music
-Download is available
- News about the artist
-easy access
-Good quality
- The music industry and artist become popular, well known and also have more fans who know about this artist

There are also some disadvantages of artists website such as:

- The audience/ fans may have to make an account to view the artists website
-Account may cost money
- Some views may not have internet access
- Some artist may not update their website
- The artist has to pay to have a website

One of the biggest advantages for the artist is that this helps them gain more recognition and the artists website also helps portray the character of the artist. This also helps the audience to understand and get to know the artist. An example would be JLS, this is a good example of artist that use their website to keep updating their profile for fans. This is one way the fans can know when there will be a new release or when there is a new product ect. The website link is http://www.jlsofficial.com/.

The artists update their website so that fans can know all about them and when there is a new music release and much more.

Many viewers would prefer to watch and listen to music on YouTube than to listen to music or watch music videos on artist websites because, you may need to register to access the songs and videos. Viewers may feel that its not important to register as you can access the same type of music on YouTube instead.


            


Downloads legal 


There are many ways of downloading. The legal way of downloading has more disadvantages than advantages. One of the famous way of downloading is iTunes. This is one legal way of downloading

The only advantage of downloading through legal website is that you are not downloading any illegal music as you have purchased the music. Downloading music the legal way through iTunes is just the same as purchasing the music, instead of having a CD you have the song downloaded to your computer, phone etc.
When downloading music the legal way the money you give for the music goes to artist and record label and that is were they also gain profit from. The main disadvantage of downloading the legal was is that you have to purchase the song, on iTunes if you were to download a song you will have to purchase the song.

A lot of viewers would prefer to download the illegal way because it is cheaper. Downloading the illegal way is also easier and a lot of viewers would prefer this as you do not have to pay and its also accessible for everyone.



          




Downloads illegal


Although there is a legal way of downloading, most people download music illegally. Weather a person may do it intentionally or unintentionally any music which is downloaded without paying for is most likely to be illegal download unless it is a website like YouTube converter as you are converting the video in to MP3 instead of downloading the music from another illegal website.  Downloads which are done illegally affect the artist and record label as they do not gain any profit and they are unable to sell records as the audience are downloading the music for free rather than purchasing the music. Many people all over the world are now downloading ,the illegal way as there is easy access and it is also free. Although many people may download the illegal way there is also a risk, because, if the person gets caught for downloading illegally they can be fined. This an advantage for the record company as there are also many people who do not trust sites as much because, they may contain viruses. A lot of users now use YouTube converter as this website helps people download music for free by converting YouTube videos in to MP3. This is not illegal as you are not downloading the music directly rather you are converting a video in to an MP3 format.


Some people may feel that downloading the legal way is much better than downloading the illegal way because, it is the safe and legal way. Downloading the legal way means the artist and record company gain profit which is why fans may prefer to download through I tunes as the artist gains more popularity and recognition. 


     



                                                                     

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