One of the purposes of making a music video is to promote a new music release. This helps raise awareness of new album/ single (raise music sales). An example would be Michael Jacksons famous hit in 1982. This was the first song to last 15 minutes. Michael Jackson was already famous before Thriller came out however, Thriller was directed by feature film director John Landis, who directed 'An American Werewolf in London'. Having John Landis who is a well known director would benefit Micheal Jackson as he would become more known and popular as his director is famous and has a lot of viewers and fans. The main positive impact this music video had on the artist was that this was the first long music video which attracted more audience, and also meant that the artist would have more viewers. Audience stayed awake all night to watch Michael Jacksons music video. This hit made a huge success for the music industry as they sold up to 350,000 within the first few months.
Videos released can become an event in itself , this means a music video released can bring more fame to an artist. Another way of promoting a new release would be to release a new music video. Releasing a new music video will help the artist gain more recognition as they will be more known when the audience see the music video. When Thriller was released Michael Jackson gained fame before releasing the music video as this was a big event and it was an even bigger event once the music video was released as the audience enjoyed it. The music industry was also successful. They made huge profits from this one single.
Communicating the energy values and style of the artist is another way of creating a visual representation of an artist. An example would be the band 'Rage'. The positive impact this has on the artist is that the artist becomes well known and also the meaning behind the music video is portrayed to the audience. This band presents a big meaning and moral behind their music video. They highlight the meaning that money is not everything and also highlights the point that a vast amount of America is suffering. This has a huge affect on the audience as it influences them and portrays the meaning behind the song and how it relates to the meaning of the song.
Allows the artist to reinvent themselves when creating a visual representation of an artist. If an artist wanted to represent something in there music video they may present it to show how it once was and how it is currently. This may be a real life experience or someone else experience. The positive impact it has on the artist is that it allows the artist to portray a story for the audience. This affects the audience as it explains to them the meaning of the music and the impact it has had on people.
3) To extend the play ability to provide additional income from a song
Frequent play on music channels after release keeps artist in public eye and music sales going on. This has a positive impact on the artist as it helps them gain fame and also helps them stable their popularity. This is the best way to become known, as the music is presented to a vast amount of viewers. The audience will also get the chance to listen and see new releases and decide weather they like the release. This is an advantage for the audience as they can view the music for free. The music industry will also gain profit if the music is presented to the audience, this is the place they will gain more fame and profit from if the audience like the music video.
Royalty payments from music channel helps extend the play ability to provide income from a song. This means the payments from the music channel allows the song to be played on channels were it provides income from the song. If a new song was released the amount of viewers would be a lot and so the income of the song will also be a lot. This has a positive impact on the artist as it gives them the chance to become known and also presents them to the audience. The audience can view the new release and decide weather they like this new release or not. The music industry will have to put in money to get the new release to be played in public, although money is put in for this music companies will also gain more profit if there is alot of viewers who like the song.
Another way the artist and music industry make profit is from the advertise income from website views. For example you go on YouTube and view a music video, before you can watch the music video you have to wait for the advertise to finish or you have to wait for 5 seconds before you can skip the advert. The people who want the ad to be presented in that music video will pay the publishers of the music video and every time a viewer watches the video the publisher of the music video will gain profit. This positive impact on the artist as it helps them gain recognition and also helps them become popular. The music industry also benefits from t this as they gain money for every view. The audience can view music videos and the advantage of this is that it is free of charge. Another way artist can gain profit, popularity and fame is also from 'vevo'. If an artist has a 'vevo' account this means the artist has their own channel on YouTube which means their fans and audience who like the song can subscribe and the artist can gain profit from this.
There is another way to extend the play ability to provide additional income from a song. This means to have a DVD collection released. An example would be if an artist released a DVD collection of their songs in one album. Britney spears released a DVD collection of her songs in one album. This has a positive impact on the artist as it allows them to become known to a wider audience. The music industry also gains profit and they also become more popular as they also gain more recognition along with the artist. The audience who are fans of the music will purchase the DVD collection so that they have a copy and they can play it when and wherever they want.
4) To create synergy (Business tie-ins) with other media sectors
Music and television is one sector of media which creates synergy. An example would be One direction, they have made many music videos, some of which are presented on TV, they also have albums and they have also had concerts. This has a positive impact on the artist and music industry as they gain more recognition and fame. This also has a positive impact on the audience as they can see the artist at concerts where they can personally meet One direction.
Another synergy which is known is when the artist may enter a new sector of media industry. This again relates to the Sky fall, the artist Adele sang for Sky fall which meant she also joined a new sector of media which was the film industry. This has a positive impact on the artist as it helps them gain more fame and recognition. The music industry also gains popularity and recognition if the music is a hit, the music industry and the artist will be successful and gain profit. The audience will have a huge impact on weather this music video was a successful. If the audience liked the music video the artist and the film would become more popular.
5) To be art in their own right
One way is when the music video is very memorable. This means the video has a even bigger impact than the song itself. The music video may mean much more than the actual song. For example a music video may have huge impact on the audience rather than just the song. A music video is visual so it affects the audience in a different way. This has a positive impact on the artist as they can see weather the viewers are interested in the story behind the song. The music industry also gains popularity as the music video is set by the music industry so if the song becomes a hit they gain profit and recognition from this. The audience will also be affected by the music video as to weather they like it and as to weather they are influenced by the music video. It may have an affect on the audience if they understand the story behind the song.
Videos released can become an event in itself , this means a music video released can bring more fame to an artist. Another way of promoting a new release would be to release a new music video. Releasing a new music video will help the artist gain more recognition as they will be more known when the audience see the music video. When Thriller was released Michael Jackson gained fame before releasing the music video as this was a big event and it was an even bigger event once the music video was released as the audience enjoyed it. The music industry was also successful. They made huge profits from this one single.
Another way to promote a new music video would be through internet. This can raise awareness in areas were the artist is unknown such as adverts, YouTube, social network and much more. This is one way the artist can improve their popularity status. It helps them become known were they may be unknown. An example would be 'Gangam style' the artist was unknown but once this song was uploaded on to YouTube, it became a well known song through word of mouth. This artist which was unknown has gained so much fame from one song. This song and artist which were once unknown have gained fame through social networking site YouTube and this song has become so famous that it is also played in shops. The audience don't know the actual meaning of the song as it is in another language but because this song is very addictive and different it has attracted a vast range of audience.
2) To create a visual representation of an artist
One of the advantages of creating a visual representation of an artist is that it allows the artist to be seen while not actually performing.The positive impact it has on the artist is that the artist does not have to appear live while performing instead they have a flow to the music video, which helps create a story rather than just having a song performed.
There are many advantages of creating a visual representation of an artist. A video can create a story. This basically means a music video which is visible can create a story and influence the audience to visualize a story behind the music video.
Another advantage would be videos have deeper meaning. This means videos create a deeper meaning for audience when they can visually see it rather than just listen to it. Another advantage would be videos that are visual shows the audience how the artist is, this helps the audience understand and also helps portray the character of the artist.
There are many advantages of creating a visual representation of an artist. A video can create a story. This basically means a music video which is visible can create a story and influence the audience to visualize a story behind the music video.
Another advantage would be videos have deeper meaning. This means videos create a deeper meaning for audience when they can visually see it rather than just listen to it. Another advantage would be videos that are visual shows the audience how the artist is, this helps the audience understand and also helps portray the character of the artist.
Another way of creating a visual representation of an artist is by enhancing an artists brand. The positive impact it has on the artist is that they can present a new brand. Example if the artist wanted to launch a new product this will be the best way to launch a new product as it will be well known and it will also help the artist to gain more popularity.The audience will also be pleased and excited to have a product which has been launched by an artist such as a perfume. A lot of Britney spears fans would love to buy this product just because it a product of Britney spears. Products may also bring success and profit to a music industry as they may gain more recognition through selling products advertised by the artist.
Communicating the energy values and style of the artist is another way of creating a visual representation of an artist. An example would be the band 'Rage'. The positive impact this has on the artist is that the artist becomes well known and also the meaning behind the music video is portrayed to the audience. This band presents a big meaning and moral behind their music video. They highlight the meaning that money is not everything and also highlights the point that a vast amount of America is suffering. This has a huge affect on the audience as it influences them and portrays the meaning behind the song and how it relates to the meaning of the song.
Allows the artist to reinvent themselves when creating a visual representation of an artist. If an artist wanted to represent something in there music video they may present it to show how it once was and how it is currently. This may be a real life experience or someone else experience. The positive impact it has on the artist is that it allows the artist to portray a story for the audience. This affects the audience as it explains to them the meaning of the music and the impact it has had on people.
3) To extend the play ability to provide additional income from a song
Frequent play on music channels after release keeps artist in public eye and music sales going on. This has a positive impact on the artist as it helps them gain fame and also helps them stable their popularity. This is the best way to become known, as the music is presented to a vast amount of viewers. The audience will also get the chance to listen and see new releases and decide weather they like the release. This is an advantage for the audience as they can view the music for free. The music industry will also gain profit if the music is presented to the audience, this is the place they will gain more fame and profit from if the audience like the music video.
Royalty payments from music channel helps extend the play ability to provide income from a song. This means the payments from the music channel allows the song to be played on channels were it provides income from the song. If a new song was released the amount of viewers would be a lot and so the income of the song will also be a lot. This has a positive impact on the artist as it gives them the chance to become known and also presents them to the audience. The audience can view the new release and decide weather they like this new release or not. The music industry will have to put in money to get the new release to be played in public, although money is put in for this music companies will also gain more profit if there is alot of viewers who like the song.
Another way the artist and music industry make profit is from the advertise income from website views. For example you go on YouTube and view a music video, before you can watch the music video you have to wait for the advertise to finish or you have to wait for 5 seconds before you can skip the advert. The people who want the ad to be presented in that music video will pay the publishers of the music video and every time a viewer watches the video the publisher of the music video will gain profit. This positive impact on the artist as it helps them gain recognition and also helps them become popular. The music industry also benefits from t this as they gain money for every view. The audience can view music videos and the advantage of this is that it is free of charge. Another way artist can gain profit, popularity and fame is also from 'vevo'. If an artist has a 'vevo' account this means the artist has their own channel on YouTube which means their fans and audience who like the song can subscribe and the artist can gain profit from this.
There is another way to extend the play ability to provide additional income from a song. This means to have a DVD collection released. An example would be if an artist released a DVD collection of their songs in one album. Britney spears released a DVD collection of her songs in one album. This has a positive impact on the artist as it allows them to become known to a wider audience. The music industry also gains profit and they also become more popular as they also gain more recognition along with the artist. The audience who are fans of the music will purchase the DVD collection so that they have a copy and they can play it when and wherever they want.
4) To create synergy (Business tie-ins) with other media sectors
Music and television is one sector of media which creates synergy. An example would be One direction, they have made many music videos, some of which are presented on TV, they also have albums and they have also had concerts. This has a positive impact on the artist and music industry as they gain more recognition and fame. This also has a positive impact on the audience as they can see the artist at concerts where they can personally meet One direction.
Another synergy which is known is when the artist may enter a new sector of media industry. This again relates to the Sky fall, the artist Adele sang for Sky fall which meant she also joined a new sector of media which was the film industry. This has a positive impact on the artist as it helps them gain more fame and recognition. The music industry also gains popularity and recognition if the music is a hit, the music industry and the artist will be successful and gain profit. The audience will have a huge impact on weather this music video was a successful. If the audience liked the music video the artist and the film would become more popular.
5) To be art in their own right
One way is when the music video is very memorable. This means the video has a even bigger impact than the song itself. The music video may mean much more than the actual song. For example a music video may have huge impact on the audience rather than just the song. A music video is visual so it affects the audience in a different way. This has a positive impact on the artist as they can see weather the viewers are interested in the story behind the song. The music industry also gains popularity as the music video is set by the music industry so if the song becomes a hit they gain profit and recognition from this. The audience will also be affected by the music video as to weather they like it and as to weather they are influenced by the music video. It may have an affect on the audience if they understand the story behind the song.
Another way an artist can be art in their own right is pioneering use of technology. A music video which has a different range of camera techniques will keep the audience engaged. This has a positive affect on the artist as it presents them in a way in which the audience may not have thought of them as. The music industry has to take a lot of things in to consideration such as location, props, camera techniques and much more. The camera techniques can also affect the audience, it can have a huge impact on the audience as camera techniques help create a story.
The artist can be the art of their own right by creating enigmas or
narratives across multiple videos. An enigma is just another word for mystery.
An example for this is the song Just from Radio head. This music video ends in
a mystery. The reason behind this to keep the audience in suspense. This has a
positive impact on the artist as it keeps the audience hooked on to know what
happens. The music industry is also known for the camera techniques and how the
music video is presented. The audience is left with a mystery, this type of
music video keeps the audience hooked on to know what happens at the end but if
its left as a mystery it just keeps the viewer’s thinking.
Another synergy would be the increase of awareness for both institutions simultaneously. An example would be the film Sky fall, the artist Adele sang for this movie but was not seen in the music video. Even though Adele is not seen it benefits her as she is singing the song but it also benefits the producer and director of sky fall as Adele is promoting the film. This has a positive impact on the artist as she becomes more popular by promoting this new film she also becomes known. The music industry also makes sure to check weather the song goes with the atmosphere and weather they feel they will gain profit from this.The audience may like the song and this is the best way for a singer to become recognized.
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