I emailed them through Email:I also emailed Jackie Boyz through Facebook:
I also tweeted them on twitter:
Saturday, 30 November 2013
Email for Artist permission
I emailed them through Email:I also emailed Jackie Boyz through Facebook:
Monday, 25 November 2013
99 dollar music video research
What is 99dollarmusicvideos.com?
99dollarmusicvideos.com is a convention/institution which allows new or upcoming music artist and film makers to gain the opportunaity to portray their innovative and new idea. The budget must be of $99 and the artist and film-makers can be as creative as they like. However, the official site has been taken off and all that which is left is the YouTube channel. On the YouTube channel the making of some music videos are also accessible so that audience can see how the final outcome of the music video was compared to the start.
This website 'showcases music videos from today's best independent bands and up-and-coming filmmakers, all made with a budget of under $99'. This website now has a music channel on YouTube where you can upload a video, this can be done by anyone with a low-budget, but music video that they would like to show to an audience.
What is their ethos?
99dollarmusicvideos ethos are
-The artist has to be able to make a $99 music video within 24 hours
-The artist has to also edit within 24 hours
-The artist has to be able to show their creativity and innovation throughout the music video
-Another one of $99 music videos ethos would be bringing together a film producer and an artist to create a new innovated and good music video.
What types, labels and genres of music appear on their website?
The types of genres which appear on the channel of 99dollarmusicvideos varies. There are many different types of genres which have been shown on the channel however, the main ones are rock, soul, indie and soft punk. The artist who have made these music videos or who have worked with 99dollarmusicvideos are all independent artists who are trying to promote themselves to an audience. This channel permits unknown artists to compose a music video, which will allow them to become well known. These upcoming/ new artists can introduce a innovative and new genre of music. The artist being independent has a lot of positives such as they can be as creative as they want and they can add any new innovation they want without needing to do what a director asks for. What is the relationship between 99dollarmusicvideos.com, their filmmakers and music acts?
99dollarmusicvideos believe that there must be collaborations between the filmmakers and the artist. On YouTube if you watch the making of music videos you will also realize that the film makers and artist collaborate and work together in the making of the music video. There is a video on YouTube which talks about the 99dollarmusicvideos.
http://www.youtube.com/watch?v=OWovYJH1qdE
Which costs are and aren’t included in the $99?
Equipment’s such as the camera and tripod equipment’s are
all given and these do not have to be paid for. This equipment’s are only
provided to the artist for a 24 hour period. Other product such as the editing
equipment’s which the 99dollar company provide is also for the use of 24 hours.
The artist can buy any sorts of props which is needed however, these must be
bought with the $99 provided, the artist is not allowed to go over $99. The
artist could also arrange for other things which may be needed for the music
video such as the outfits for the artist, the dancers and other props.
How does 99dollarmusicvideos.com encourage audience
participation?
99dollarmusicvideos.com provide new, unknown and upcoming
artist with the chance and opportunity to make a music video with $99.The
artist and band does not have to pay for anything as the costs are all provided
for. 99dollarmusicvideos.com aim to encourage the audience to show them that
not a lot of money needs to be put in to make a good music video, all the
artist needs is the basic equipment’s and the creativity and innovation to make
it seem different and unique. On the 99dollarmusicvideos.com YouTube channel
they have a range of different music videos and this can help inspire new
audience or upcoming artist in producing a new piece of music, which is
creative and unique compared to other music videos.
Is it possible to make a professional quality music video for $99?
I believe it is possible to make a professional quality of music video, if you have the correct basic equipment’s such as camera, tripod and the correct props. If the artist has a good innovative and new idea than achieving a profession quality of music video is easy to achieve. This is a good example of a music video which was presented on the 99 dollar music channel on YouTube.
http://www.youtube.com/watch?v=5RoH4zJtup8
http://www.youtube.com/watch?v=5RoH4zJtup8
This music video portrays a wide range of camera
movements. It uses a range of different shots some of which include mid shot,
long shot etc. There is also a camera movement which is around the band and the
artist has embedded special effects that were seen back in the days, old school
style. This music video shows that all an upcoming artist needs is an
innovative idea and a camera. However this music video does not have a clear
storyline to it as it does not make sense, despite this fact the music video is
eye catching and the artist has also included stop-motion, for example at 0.58
seconds. This stop-motion is something which was quite unexpected as audience
usually believe that this can only be done if you have a lot of money for this
type of technique and style.
Wednesday, 20 November 2013
Music Video Techniques
Large number of cuts- This is when a music video has cuts to break the shots up. In a 2-3 minute music video there will be at least 100 cuts. Another technique of using cuts is reusing shots, there may be a cut which can be used again in another shot.
Good use of cuts
This music video portrays a good use of cuts inserted in the music video. The techniques used varies as there is a large number of cuts however, these cuts have been done in a way in which the whole music video flows. The music video demonstrates lots of cuts because, this music video is also a pop song so the pace of the song is also fast. The cuts have been used in certain sections in the first 0.21 seconds the music video already has up to 24 cuts. These cuts have been done really well as they are on beat.
This technique has been successful as the music video cuts to the beat, however if the music video had not cut to the beat then this would have not been as well presented. This music video would also have not have captivated the audience as they would be able to see faults which would be a negative. The effect of having this many cuts in the music video is so that the music video flows and also engages the audience. It is also to attain the audience and also to make sure that every part of the song is cutting to the beat.
This music video would impact the viewer in many ways. This music video would have a positive impact on the engagement as it is visually interesting to watch as there is dancing, the effects used are also visually appealing. There is also an interesting part were the artist is covered in silver paint this is shown at 2.25 seconds. These techniques engage the audience to watch the music video as it is effective and also interesting.
This music video represents the artist as being a strong women and women with high status. This music video portrays that women can be strong and that at they do not need to be dependent on anyone and can manage and be independent. At 0.32 seconds there is a light which is coming from the back of the artist, this may signify her importance, and superiority within the music video however it may also portray her confidence.
Bad use of cuts
This music video portrays a bad use of cuts used in the music video. The actual music video stays the same throughout the whole video, the actress remains in the same place, the emotions also are the same. The artist was unable to change the emotions represented on the face. This effect has not attracted the audience. The music video did not have any elements of surprise or any element that would surprise the audience.
This technique has not been successful as the artist has not been able to portray the emotions of that which was suppose to be portrayed. The artist also stood in the same position throughout the whole music video. This music video has not been successful in many other ways such as engagement. The audience were not at all engaged throughout the whole music video, as the artist had the same emotion throughout.
This music video had a negative affect on the audience. The audience did not like the effect and the techniques used in this music video as they did not enjoy the music video. There was nothing mesmerizing which allowed the audience to engage with the artist.
This music video represents the artist as tedious and unattractive. The artist remained the same throughout the whole music video so the audience did not find that attractive and they also felt as though the artist could not bring the emotions portrayed in the lyrics on the face, this was one of the weak points of the music video, this is one of the techniques which made this music video unsuccessful however, the artist standing in the same position throughout the music video 0.02 seconds to 3.21 seconds is also another reason which did not appeal to the audience.
Special effects- This is technique which is used over a wide scale. The special effects include
visual effects and graphics, editing effects, stop motion animation, set alterations and green screen
The above listed is a range of different techniques which could be used to make the music video more appealing to the audience.
Good use of special effects
This music video has used the techniques such as stop animation. This effect has done justice to the music video as the overall music video is visually appealing and has also attracted a wide range of audience. This technique is basically when the person performing is in one place however the background or surroundings may differ. For example in this music video the lady is on the bed the whole time but the background of the bed is always changing to match the pace of the song and the story. The effect of special effect is firstly to engage and entertain the audience. It is also to make sure the story has been portrayed in a way in which the audience will watch and not get bored of.
This technique has definitely been successful. It has attracted a wide range of audience. The music video itself is a success as the stop animation was done to perfection. The music video was visually appealing which keeps the audience engaged and entertained.
This music video has had a positive impact on audience. There are many viewers of this music video, and most of these viewers also enjoyed this music video and found it entertaining. This music video has kept the audience engaged as it was entertaining and also visually captivating. The effects and techniques of this music video has kept the audience attentive and engaged to this music video.
This music video represents the artist as creative and imaginative. This music video also allow the audience to understand how the artist has taken the effort to create and effective piece of music video. This technique is a very unique technique which is a very good way to keep an audience entertained however, if this is not done to perfection it will not be visually appealing. One of the scenes which may have been most appealing would be 2.20 seconds because, the idea of being under water and have the socks being fishes is a new creative innovation.
Bad use of special effects
This music video has portrayed a bad example of special effects. This music video does not even use effects that are realistic. All the effects used in this music video make the music video unrealistic and unreal. This element of surprise has had a negative effect as it is not a technique which would appeal to a wide range of audience. The effect of this music video has not appealed to the audience as it is not attracted as the audience can tell its unreal and they may feel that this music video has been irreverent in comparing the lyrics to the visuals.
This technique has was unsuccessful as the audience did not enjoy the special affects. The audience may have felt the special effects were clumsy as they had portrayed to much unrealistic features of element which did not appeal to the audience.
This music video has had a negative impact on the audience as the audience were not able to interrelate with the artists of this music video. The effects used in this music video has not been able to entice to a wide range of audience as they felt that this music video was not enjoyable and the special effects were to apparent.
This music video represents the artists as afraid, however it may also portray the artists as immature and childish for running on top of the train 0.55 seconds. This is one of the special techniques used which shows the unrealistic factor of this music video. This music video shows the audience how the artists have been portrayed as a toy puppet, at the beginning of the music video 0.21 seconds, we see how the artist have been controlled. This special effect may appeal to some audience as it is effective and interesting as well as visually appealing.
Cutting to the beat- This is essential. For any type of music video, cutting to the beat is very important. If for example the music video is not cutting to the beat then it will affect the music video as it will not be visually appealing as well as the audience will feel that the music video is lacking in organisation and structure. If the music video does not contain a critical part it will not be appeal to the audience.
Good use of cutting to the beat
This music video uses the technique of cutting to the beat perfectly. The artist has made sure the beats match the lyrics and also were the cuts are necessary. Cutting to the beat is very crucial as that is the main part in whether the music video can be a success or not. If the music video does not cut to the beat then the overall music video will get a negative response from the audience as it does not allow the audience to encounter fully. The effect this technique has is positive as the audience understand the lyrics and it also portrays that which is shown on the music video.
This technique of cutting to the beat was successful as the artist has been able to match the lyrics and the cuts to the music. This technique allow the music video to flow at the pace of the song and the music video also matches the beat of the song. If the artist had not cut to the beat then the artist would not have connected with the audience because, it would not have been as chromatically appealing as it is now.
The impact the music video has had on the audience is positive as the audience are able to understand the music video. The cutting to the beat has been done professionally so the audience, see that the song flows in a way in which the music video matches the lyrics. The music video illustration is not as visually appealing as there is also a small story in which the song is trying to portray alongside with the lyrics.
This music video represents the artist as a leader, strong, loved and also helpless. The artist has been portrayed as a leader as the artist is shown to be the boss of the business in the music video. The artist has also been portrayed as strong as the boss of any business has that strong status, and domination over the workers. The artist is also loved by the workers as they all praise the artist and try to please the artist by giving compliments. In one part of the music video, 1.15 seconds the artist seems helpless in font of a lady who stops the artist from talking, this shows the women has dominated over the man. This also portrays the lady as someone who is important to the artist as the artist has not reacted or caused a scene rather the artist has kept quiet.
Varied camera language- Camera language is necessary. This is also another factor which keeps the audience interested and keeps them attentive in watching the music video. For example if the music video has no effects, no camera movement then the audience will lose interest and the audience will also get bored. However, if a music video has different varieties of camera language it will keep the audience visually appealed.
The techniques used in this music video is very good as the artist has used a range of camera techniques. The artist has considered a range of techniques to keep the audience entertained. The effect of this music video is positive as the audience has intermingled with the artist. The audience has enjoyed and also collaborated with the artist.
This technique has been successful as it has attracted a wide range of audience. The audience enjoyed the range of techniques used. The camera techniques have allowed the audience to interrelate and interact with the audience. If a music video only had one camera language technique it would not allow the audience to interact and engage with the artist.
This music had a positive a good impact on the audience. This music video allowed the audience to interact and cooperate with the artist as it used a wide range of techniques. The main technique which was clearly visible had to be the different camera techniques.
This music video represents the artist as eye catching and unique. The audience are shocked to see this surprising form of the artist. The music video they had excepted to see is different to their expectation. The artist is eye catching as the artist is shown as bold and the costume is also very unique and eye catching. The artist is also seen as unique as the artist has occupied a wide range of audience in this new form, the clothing of the artist is also unique as it's different. The camera language is a wide range in this music video as the camera varies in many different cuts, 1.23 seconds the camera is long shot but mid section, and then at 1.24 seconds its a side section. In one second the camera position has changed so over all the camera language varies in many different sections.
This music video has not used a range of camera language. The camera position remains the same throughout most of the music video. The effect of this music video is not so effective as the audience did not get to see a wide range of camera language.
This technique has not been successful as the audience fond the music video boring however, the actual music did attract the audience. Although the music video's camera language was not a wide range the audience enjoyed the music. The technique could have been successful if the artist used a range of camera language.
The impact this music video had on the audience was positive but negative. The music video was not visually appealing as it did not have a range of camera language. The audience however enjoyed the music video as it was attractive and enjoyable. This music video was also attractive to a range of audience.
The artist was represented as attractive however, the camera language made the music video boring. The camera language was not varied so it made the music video less attractive. However the actual music video seemed to interest, engage and entertain the audience. As you can see at 0.48 seconds the artist is standing while singing the lyrics even to the end of the music video the artist is still standing singing the music 3.53 seconds. There is also another person in the music video who remains the same throughout in one position as shown at the end of the music video as well 3.51 seconds.
Green screen- This is a very useful technique. Its a technique which has given artist the freedom of doing whatever they desire as there is no limit and it is also money saving. Green screen is basically when you have a screen behind you which is 'green', once you have made the shot in front of the green screen that scene or shot can be edited to have anything behind it, this technique helps the artist to be in any area/location without actually being there. This technique is mostly used in areas were it is hard or it is either impossible of taking a shot there. This technique is also used in situation were the artist can save money. The only problem an artist may face is, making it look realistic, with green screen it is important that it looks realistic and no part of the artist is hidden or cut off.
This music video uses green screen and it has been portrayed in a positive way. The green screen which has been used has been done professionally so the audience are unable to know were the green screen has been used. The effect of this technique is mainly to make it look effective and as though the audience is actually doing that which is shown however, the artist is not. This technique is a very good way of portraying scenes which may not be possible such as being on top of the universe.
This technique has been successful as the audience have enjoyed it as well as collaborate with the artist. The audience have been entertained and they have also enjoyed this music video as the techniques used vary. There are all sorts of techniques used and the green screen was done in a way in which the audience were unaware.
The impact this music video has had on the audience is positive because, the artist was seen in different location which is one of the qualities which allowed the audience to interact with artist. The music video also impacted the audience in terms of engagement, the audience felt engaged with artist and this music video was also visually appealing.
This music video represents the artist as popular and well known. This artist is also a TV star who has represented this music video in their movie. This song was a big hit and a lot of the viewers are those who know the artist. The artist is also represented as innocent as the artist has been portrayed as a sweet, innocent, high school girl.
This music video portrays a bad example of green screen. The technique has not been used effectively as the artist can not be seen clearly, this is clearly because, the artist has not used the green screen correctly. The artist can be seen half and the colours interfere with the music video. The effect of this music video could have been positive however, the green screen was not done correctly so it was not effective rather it showed lack of organisation.
This technique has not been successful as the audience know that the green screen was not used efficiently. The audience can clearly state were the green screen has not be used correctly. The artists face should not come up as green or the colours interfering with the face. The music video has colours interfering throughout the whole music video.
The impact this music video has on the audience is negative because, the audience can tell were the green screen has not been used effectively. The green screen colours have made the music video clash as the audience have not interacted well with this music video. The audience also did not enjoy this because, it was not visually appealing.
This music video represents the artist as unattractive and unorganized. Unattractive because the visuals are not clear and they may have a negative affect on the audience, as they will not find it amusing neither attractive. This music video may be seen as unorganized as the colours have created interference in the music video which may cause problems.
(bad-big sean beware)
Lip-syncing- This is also a very crucial and important factor that all artist have to take into consideration. Lip-syncing has to be done in a way that it looks realistic, if it is not done the correct way it will make the whole music video look unprofessional. Lip-syncing is a very hard technique however, if the artist knows the song then it is a lot easier as they know the words, all they have to do it make sure they are at the same paste as the singer.
Good use of lip-syncing
This music video has used the technique of god lip-syncing. The artist has made sure that she is matching lyrics and has also made sure that the pace at which the song has been sang matches the mood and emotion of the artist. There are many things to consider when making a music video which has lip-syncing. The lip-syncing has to look profession and in order for that to happen, the artist has to firstly make sure they know the lyrics, secondly make sure they understand the lyrics so that they can match the emotions of the song to the lyrics and lastly the artist has to be able to match the pace of the lyrics. The effect of this technique is very useful and also very important. In certain situations you may not be able to perform live or sing live, so the best way is to record before and then lip-sync however, there are many risk in doing so. The artist may find it difficult to lip-sync, or they may not be able to match the emotions to the song.
This technique has been very successful as the artist has done the lip-syncing perfectly. The artist has sang the lyrics to match the pace of the song, the artist has also matched the emotions to the song. While singing the emotions have also been portrayed, which shows the technique has been successful.
This music has a positive effect on the audience as it keeps them connected to the artist. This music video is also very entertaining as there is dance and it is visually appealing for the audience. This music video was a huge success so a wide range of audience did find it compelling and also enjoyed the song. The artist is also a well known and popular artist so that is another reason behind the success of the song.
This interprets the artist in many different ways. Firstly at the beginning of the music video it has a text which say 'The only way to a women's heart is along the path of torment'. This means getting a women is difficult and that path is hard. This music video also portrays the artist as wanting to person she loves calling her name as the artist sings ' how do you think i feel when you call my, when you call my name, say my name baby' this indicates the love which the artist feels.
Bad use of lip-syncing
This music video has portrayed a bad use of lip-syncing. in this music video the artist is unable to lip-sync and the lyrics do not match the singer. The artist has not been able to match the emotions with the song the artists was unable to match the emotion and also the artist did not lip-sync correctly and was off track and behind. The effect of this technique has gone completely wrong as the artist was not suppose to show that it was lip-sync however, this was very evident as the lip-syncing was not done professionally.
This technique has not been successful as the artist has not learnt the lyrics correctly, or the artist has not been able to sing to the pace of the song. The artist may have found matching the lyrics to the pace of song hard or the artist may not have been able to understand the lyrics in terms of the way it's suppose to be sang. It seems as though the artist did not understand the lyrics as the artist was unable to match the emotions to the song.
This music video has a negative effect on the audience as they were unable to understand how the lyrics matched the surrounding. The artist was singing in the kitchen, which was not matching the mood of the song. This music video is very open although the lyrics are hard to understand . This song has not done good firstly because, of the bad lip-syncing and secondly because, there is no meaning to the lyrics so the audience could not engage with the song.
This represents the artist as confused and unaware of what the song means. The artist was unable to lip-sync the song correctly so it shows that the artist had not understood the meaning of the song, the artist was also unable to portray the meaning of the song however, the artist did understand that it was about when she is gone how everyone will feel 1.46 seconds. This music video has not done as good as it could have as the audience could not interact and engage however, there are a lot of people who can do the cup song.
Good use of cuts
This music video portrays a good use of cuts inserted in the music video. The techniques used varies as there is a large number of cuts however, these cuts have been done in a way in which the whole music video flows. The music video demonstrates lots of cuts because, this music video is also a pop song so the pace of the song is also fast. The cuts have been used in certain sections in the first 0.21 seconds the music video already has up to 24 cuts. These cuts have been done really well as they are on beat.
This technique has been successful as the music video cuts to the beat, however if the music video had not cut to the beat then this would have not been as well presented. This music video would also have not have captivated the audience as they would be able to see faults which would be a negative. The effect of having this many cuts in the music video is so that the music video flows and also engages the audience. It is also to attain the audience and also to make sure that every part of the song is cutting to the beat.
This music video would impact the viewer in many ways. This music video would have a positive impact on the engagement as it is visually interesting to watch as there is dancing, the effects used are also visually appealing. There is also an interesting part were the artist is covered in silver paint this is shown at 2.25 seconds. These techniques engage the audience to watch the music video as it is effective and also interesting.
This music video represents the artist as being a strong women and women with high status. This music video portrays that women can be strong and that at they do not need to be dependent on anyone and can manage and be independent. At 0.32 seconds there is a light which is coming from the back of the artist, this may signify her importance, and superiority within the music video however it may also portray her confidence.
Bad use of cuts
This music video portrays a bad use of cuts used in the music video. The actual music video stays the same throughout the whole video, the actress remains in the same place, the emotions also are the same. The artist was unable to change the emotions represented on the face. This effect has not attracted the audience. The music video did not have any elements of surprise or any element that would surprise the audience.
This technique has not been successful as the artist has not been able to portray the emotions of that which was suppose to be portrayed. The artist also stood in the same position throughout the whole music video. This music video has not been successful in many other ways such as engagement. The audience were not at all engaged throughout the whole music video, as the artist had the same emotion throughout.
This music video had a negative affect on the audience. The audience did not like the effect and the techniques used in this music video as they did not enjoy the music video. There was nothing mesmerizing which allowed the audience to engage with the artist.
This music video represents the artist as tedious and unattractive. The artist remained the same throughout the whole music video so the audience did not find that attractive and they also felt as though the artist could not bring the emotions portrayed in the lyrics on the face, this was one of the weak points of the music video, this is one of the techniques which made this music video unsuccessful however, the artist standing in the same position throughout the music video 0.02 seconds to 3.21 seconds is also another reason which did not appeal to the audience.
Special effects- This is technique which is used over a wide scale. The special effects include
visual effects and graphics, editing effects, stop motion animation, set alterations and green screen
The above listed is a range of different techniques which could be used to make the music video more appealing to the audience.
Good use of special effects
This music video has used the techniques such as stop animation. This effect has done justice to the music video as the overall music video is visually appealing and has also attracted a wide range of audience. This technique is basically when the person performing is in one place however the background or surroundings may differ. For example in this music video the lady is on the bed the whole time but the background of the bed is always changing to match the pace of the song and the story. The effect of special effect is firstly to engage and entertain the audience. It is also to make sure the story has been portrayed in a way in which the audience will watch and not get bored of.
This technique has definitely been successful. It has attracted a wide range of audience. The music video itself is a success as the stop animation was done to perfection. The music video was visually appealing which keeps the audience engaged and entertained.
This music video has had a positive impact on audience. There are many viewers of this music video, and most of these viewers also enjoyed this music video and found it entertaining. This music video has kept the audience engaged as it was entertaining and also visually captivating. The effects and techniques of this music video has kept the audience attentive and engaged to this music video.
This music video represents the artist as creative and imaginative. This music video also allow the audience to understand how the artist has taken the effort to create and effective piece of music video. This technique is a very unique technique which is a very good way to keep an audience entertained however, if this is not done to perfection it will not be visually appealing. One of the scenes which may have been most appealing would be 2.20 seconds because, the idea of being under water and have the socks being fishes is a new creative innovation.
Bad use of special effects
This music video has portrayed a bad example of special effects. This music video does not even use effects that are realistic. All the effects used in this music video make the music video unrealistic and unreal. This element of surprise has had a negative effect as it is not a technique which would appeal to a wide range of audience. The effect of this music video has not appealed to the audience as it is not attracted as the audience can tell its unreal and they may feel that this music video has been irreverent in comparing the lyrics to the visuals.
This technique has was unsuccessful as the audience did not enjoy the special affects. The audience may have felt the special effects were clumsy as they had portrayed to much unrealistic features of element which did not appeal to the audience.
This music video has had a negative impact on the audience as the audience were not able to interrelate with the artists of this music video. The effects used in this music video has not been able to entice to a wide range of audience as they felt that this music video was not enjoyable and the special effects were to apparent.
This music video represents the artists as afraid, however it may also portray the artists as immature and childish for running on top of the train 0.55 seconds. This is one of the special techniques used which shows the unrealistic factor of this music video. This music video shows the audience how the artists have been portrayed as a toy puppet, at the beginning of the music video 0.21 seconds, we see how the artist have been controlled. This special effect may appeal to some audience as it is effective and interesting as well as visually appealing.
Cutting to the beat- This is essential. For any type of music video, cutting to the beat is very important. If for example the music video is not cutting to the beat then it will affect the music video as it will not be visually appealing as well as the audience will feel that the music video is lacking in organisation and structure. If the music video does not contain a critical part it will not be appeal to the audience.
Good use of cutting to the beat
This music video uses the technique of cutting to the beat perfectly. The artist has made sure the beats match the lyrics and also were the cuts are necessary. Cutting to the beat is very crucial as that is the main part in whether the music video can be a success or not. If the music video does not cut to the beat then the overall music video will get a negative response from the audience as it does not allow the audience to encounter fully. The effect this technique has is positive as the audience understand the lyrics and it also portrays that which is shown on the music video.
This technique of cutting to the beat was successful as the artist has been able to match the lyrics and the cuts to the music. This technique allow the music video to flow at the pace of the song and the music video also matches the beat of the song. If the artist had not cut to the beat then the artist would not have connected with the audience because, it would not have been as chromatically appealing as it is now.
The impact the music video has had on the audience is positive as the audience are able to understand the music video. The cutting to the beat has been done professionally so the audience, see that the song flows in a way in which the music video matches the lyrics. The music video illustration is not as visually appealing as there is also a small story in which the song is trying to portray alongside with the lyrics.
This music video represents the artist as a leader, strong, loved and also helpless. The artist has been portrayed as a leader as the artist is shown to be the boss of the business in the music video. The artist has also been portrayed as strong as the boss of any business has that strong status, and domination over the workers. The artist is also loved by the workers as they all praise the artist and try to please the artist by giving compliments. In one part of the music video, 1.15 seconds the artist seems helpless in font of a lady who stops the artist from talking, this shows the women has dominated over the man. This also portrays the lady as someone who is important to the artist as the artist has not reacted or caused a scene rather the artist has kept quiet.
Varied camera language- Camera language is necessary. This is also another factor which keeps the audience interested and keeps them attentive in watching the music video. For example if the music video has no effects, no camera movement then the audience will lose interest and the audience will also get bored. However, if a music video has different varieties of camera language it will keep the audience visually appealed.
The techniques used in this music video is very good as the artist has used a range of camera techniques. The artist has considered a range of techniques to keep the audience entertained. The effect of this music video is positive as the audience has intermingled with the artist. The audience has enjoyed and also collaborated with the artist.
This technique has been successful as it has attracted a wide range of audience. The audience enjoyed the range of techniques used. The camera techniques have allowed the audience to interrelate and interact with the audience. If a music video only had one camera language technique it would not allow the audience to interact and engage with the artist.
This music had a positive a good impact on the audience. This music video allowed the audience to interact and cooperate with the artist as it used a wide range of techniques. The main technique which was clearly visible had to be the different camera techniques.
This music video represents the artist as eye catching and unique. The audience are shocked to see this surprising form of the artist. The music video they had excepted to see is different to their expectation. The artist is eye catching as the artist is shown as bold and the costume is also very unique and eye catching. The artist is also seen as unique as the artist has occupied a wide range of audience in this new form, the clothing of the artist is also unique as it's different. The camera language is a wide range in this music video as the camera varies in many different cuts, 1.23 seconds the camera is long shot but mid section, and then at 1.24 seconds its a side section. In one second the camera position has changed so over all the camera language varies in many different sections.
This music video has not used a range of camera language. The camera position remains the same throughout most of the music video. The effect of this music video is not so effective as the audience did not get to see a wide range of camera language.
This technique has not been successful as the audience fond the music video boring however, the actual music did attract the audience. Although the music video's camera language was not a wide range the audience enjoyed the music. The technique could have been successful if the artist used a range of camera language.
The impact this music video had on the audience was positive but negative. The music video was not visually appealing as it did not have a range of camera language. The audience however enjoyed the music video as it was attractive and enjoyable. This music video was also attractive to a range of audience.
The artist was represented as attractive however, the camera language made the music video boring. The camera language was not varied so it made the music video less attractive. However the actual music video seemed to interest, engage and entertain the audience. As you can see at 0.48 seconds the artist is standing while singing the lyrics even to the end of the music video the artist is still standing singing the music 3.53 seconds. There is also another person in the music video who remains the same throughout in one position as shown at the end of the music video as well 3.51 seconds.
Green screen- This is a very useful technique. Its a technique which has given artist the freedom of doing whatever they desire as there is no limit and it is also money saving. Green screen is basically when you have a screen behind you which is 'green', once you have made the shot in front of the green screen that scene or shot can be edited to have anything behind it, this technique helps the artist to be in any area/location without actually being there. This technique is mostly used in areas were it is hard or it is either impossible of taking a shot there. This technique is also used in situation were the artist can save money. The only problem an artist may face is, making it look realistic, with green screen it is important that it looks realistic and no part of the artist is hidden or cut off.
This music video uses green screen and it has been portrayed in a positive way. The green screen which has been used has been done professionally so the audience are unable to know were the green screen has been used. The effect of this technique is mainly to make it look effective and as though the audience is actually doing that which is shown however, the artist is not. This technique is a very good way of portraying scenes which may not be possible such as being on top of the universe.
This technique has been successful as the audience have enjoyed it as well as collaborate with the artist. The audience have been entertained and they have also enjoyed this music video as the techniques used vary. There are all sorts of techniques used and the green screen was done in a way in which the audience were unaware.
The impact this music video has had on the audience is positive because, the artist was seen in different location which is one of the qualities which allowed the audience to interact with artist. The music video also impacted the audience in terms of engagement, the audience felt engaged with artist and this music video was also visually appealing.
This music video represents the artist as popular and well known. This artist is also a TV star who has represented this music video in their movie. This song was a big hit and a lot of the viewers are those who know the artist. The artist is also represented as innocent as the artist has been portrayed as a sweet, innocent, high school girl.
This music video portrays a bad example of green screen. The technique has not been used effectively as the artist can not be seen clearly, this is clearly because, the artist has not used the green screen correctly. The artist can be seen half and the colours interfere with the music video. The effect of this music video could have been positive however, the green screen was not done correctly so it was not effective rather it showed lack of organisation.
This technique has not been successful as the audience know that the green screen was not used efficiently. The audience can clearly state were the green screen has not be used correctly. The artists face should not come up as green or the colours interfering with the face. The music video has colours interfering throughout the whole music video.
The impact this music video has on the audience is negative because, the audience can tell were the green screen has not been used effectively. The green screen colours have made the music video clash as the audience have not interacted well with this music video. The audience also did not enjoy this because, it was not visually appealing.
This music video represents the artist as unattractive and unorganized. Unattractive because the visuals are not clear and they may have a negative affect on the audience, as they will not find it amusing neither attractive. This music video may be seen as unorganized as the colours have created interference in the music video which may cause problems.
(bad-big sean beware)
Lip-syncing- This is also a very crucial and important factor that all artist have to take into consideration. Lip-syncing has to be done in a way that it looks realistic, if it is not done the correct way it will make the whole music video look unprofessional. Lip-syncing is a very hard technique however, if the artist knows the song then it is a lot easier as they know the words, all they have to do it make sure they are at the same paste as the singer.
Good use of lip-syncing
This music video has used the technique of god lip-syncing. The artist has made sure that she is matching lyrics and has also made sure that the pace at which the song has been sang matches the mood and emotion of the artist. There are many things to consider when making a music video which has lip-syncing. The lip-syncing has to look profession and in order for that to happen, the artist has to firstly make sure they know the lyrics, secondly make sure they understand the lyrics so that they can match the emotions of the song to the lyrics and lastly the artist has to be able to match the pace of the lyrics. The effect of this technique is very useful and also very important. In certain situations you may not be able to perform live or sing live, so the best way is to record before and then lip-sync however, there are many risk in doing so. The artist may find it difficult to lip-sync, or they may not be able to match the emotions to the song.
This technique has been very successful as the artist has done the lip-syncing perfectly. The artist has sang the lyrics to match the pace of the song, the artist has also matched the emotions to the song. While singing the emotions have also been portrayed, which shows the technique has been successful.
This music has a positive effect on the audience as it keeps them connected to the artist. This music video is also very entertaining as there is dance and it is visually appealing for the audience. This music video was a huge success so a wide range of audience did find it compelling and also enjoyed the song. The artist is also a well known and popular artist so that is another reason behind the success of the song.
This interprets the artist in many different ways. Firstly at the beginning of the music video it has a text which say 'The only way to a women's heart is along the path of torment'. This means getting a women is difficult and that path is hard. This music video also portrays the artist as wanting to person she loves calling her name as the artist sings ' how do you think i feel when you call my, when you call my name, say my name baby' this indicates the love which the artist feels.
Bad use of lip-syncing
This music video has portrayed a bad use of lip-syncing. in this music video the artist is unable to lip-sync and the lyrics do not match the singer. The artist has not been able to match the emotions with the song the artists was unable to match the emotion and also the artist did not lip-sync correctly and was off track and behind. The effect of this technique has gone completely wrong as the artist was not suppose to show that it was lip-sync however, this was very evident as the lip-syncing was not done professionally.
This technique has not been successful as the artist has not learnt the lyrics correctly, or the artist has not been able to sing to the pace of the song. The artist may have found matching the lyrics to the pace of song hard or the artist may not have been able to understand the lyrics in terms of the way it's suppose to be sang. It seems as though the artist did not understand the lyrics as the artist was unable to match the emotions to the song.
This music video has a negative effect on the audience as they were unable to understand how the lyrics matched the surrounding. The artist was singing in the kitchen, which was not matching the mood of the song. This music video is very open although the lyrics are hard to understand . This song has not done good firstly because, of the bad lip-syncing and secondly because, there is no meaning to the lyrics so the audience could not engage with the song.
This represents the artist as confused and unaware of what the song means. The artist was unable to lip-sync the song correctly so it shows that the artist had not understood the meaning of the song, the artist was also unable to portray the meaning of the song however, the artist did understand that it was about when she is gone how everyone will feel 1.46 seconds. This music video has not done as good as it could have as the audience could not interact and engage however, there are a lot of people who can do the cup song.
Monday, 18 November 2013
Style and conventions of Music videos
Style of music video
Concert: This music video is when the audience can see an artist live at a concert. This takes place live on a stage where the artist performs and the audience can see them live. This is different to 'as live' which is another style of music, this is when it is all set up to make it look like the artist is performing live in front of an audience although they are performing in a place where it is made to like they are performing live however, they have people to make it look as though it is live. An example of an 'as live' music video would be 'JLS' music video 'Everybody in love' Another style of music which is different to concert is performance this is when you see the artist performing however, they are performing to the camera and not to an audience.
The convention of a concert would be crowd, fans, lighting, mic, camera and much more. These conventions are present in this music video. Justin Timberlake also had these conventions present in his music video as all of the above listed were portrayed in the music video.
The institution would use this style and its convention to gain profit and more recognition. This is the best way for fans to come and see their favourite artist and this style would also mean a lot of profit for the institution. The institution will gain money for everyone present at this concert as the audience have paid to come and see the artist perform live.
The impact this has on the audience is a positive impact as the audience as surprised as well as overwhelmed to see the artist perform live in front of them. This also means they can see how the artist is as a person and how they react to the fans and audience. The audience also have to pay to see these artist perform live, at times the locations in which the artist perform are quite far so some audience travel to see these artist perform live. This music video is a 'Justin Timberlake Mirrors' where the artist sings live in a show. This style of music is presented and portrayed as a concert as there is an audience as shown in the music video, for example 0.10 seconds the audience are visible and we can see them cheering for the artist. The artist is performing on a stage live in front of an audience, and the audience have paid to see the artist perform live. This music video shows a range of factors such as the audiences reaction to the artists music etc
There is not much i can take from this music video as my music video will not be a concert however, I can take the idea of having my actor/ or actress to sing and dance the way the artist has managed both well.
Justin Timberlake Mirrors Live 2013 on Ellen
Sam and the womp-Bom Bom
Concert: This music video is when the audience can see an artist live at a concert. This takes place live on a stage where the artist performs and the audience can see them live. This is different to 'as live' which is another style of music, this is when it is all set up to make it look like the artist is performing live in front of an audience although they are performing in a place where it is made to like they are performing live however, they have people to make it look as though it is live. An example of an 'as live' music video would be 'JLS' music video 'Everybody in love' Another style of music which is different to concert is performance this is when you see the artist performing however, they are performing to the camera and not to an audience.
The convention of a concert would be crowd, fans, lighting, mic, camera and much more. These conventions are present in this music video. Justin Timberlake also had these conventions present in his music video as all of the above listed were portrayed in the music video.
The institution would use this style and its convention to gain profit and more recognition. This is the best way for fans to come and see their favourite artist and this style would also mean a lot of profit for the institution. The institution will gain money for everyone present at this concert as the audience have paid to come and see the artist perform live.
The impact this has on the audience is a positive impact as the audience as surprised as well as overwhelmed to see the artist perform live in front of them. This also means they can see how the artist is as a person and how they react to the fans and audience. The audience also have to pay to see these artist perform live, at times the locations in which the artist perform are quite far so some audience travel to see these artist perform live. This music video is a 'Justin Timberlake Mirrors' where the artist sings live in a show. This style of music is presented and portrayed as a concert as there is an audience as shown in the music video, for example 0.10 seconds the audience are visible and we can see them cheering for the artist. The artist is performing on a stage live in front of an audience, and the audience have paid to see the artist perform live. This music video shows a range of factors such as the audiences reaction to the artists music etc
There is not much i can take from this music video as my music video will not be a concert however, I can take the idea of having my actor/ or actress to sing and dance the way the artist has managed both well.
Justin Timberlake Mirrors Live 2013 on Ellen
Narrative: This music video is when there is a clear story line in the music video. This may relate to another music video or it may just be a music video which portrays a story the artist is trying to represent, it may be their own story or they may be portraying this story from someone else point of view.
The conventions of a narrative would be a storyline, emotions, showing that which the lyrics say etc. These conventions are shown in this music video as there is a story line and emotions are present. In this music video we see the tension and visually see the pain and emotion present. At the beginning of the music video 0.06 seconds we see a couple having an argument which shows the sense of tension and pain, it also shows that the lady has been suffering. From the lyrics we also get a clearer understanding that this pain is all because, of one person.
The institution would definitely use this type of style and convention as it is the best way to relate to real life stories. This is also a good way of portraying a story as the audience understand the story line as soon as they see the emotions and actions, more than the lyrics if the visuals are presented in a way in which the story flows the lyrics will make sense to the audience.
The impact this has on the audience is positive as the audience is visually entertained. This music video is portrayed in a way in which the audience get to see a story which is portrayed and reflected through a song. If the storyline is interesting and is portrayed the way in which the lyrics match the song then this music video will affect the audience in a positive way. This music video by Kelly Clarkson is portraying the story of pain and how trusting is not easy. This also portrays the feeling of betrayal and sacrifice. The lyrics match the story portrayed in the music video.
From this music video i can take the idea of portraying a story from the lyrics of my chosen music video. This has motivated me in trying different styles as it shows the effect it has on the audience.
Kelly Clarkson- Because of you
Animation: This type of style and convention is when the artist uses stop motion and digital effects to create an animated video. Animations include types such as cartoon, stop animations for example the music video 'Her morning elegance'.
The convention for this type of music video would be drawings, pictures, stop motion etc. 'Coldplay strawberry string' does have all the conventions which a animated video would have. There are drawings in this music video for example 0.08 seconds the background is drawn, the bed is also drawn, in fact most of the music video has drawings. Pictures are used and presented in this type of music video, although it may have been drawn there were pictures of people used in this music video. Stop motion was also used in this animated video, for example 0.15 seconds this was also used throughout the whole video as this was a stop motion music video.
The institution would use this style as it is a way of keeping the audience entertained. This type of music video would definitely appeal to a wide range of audience as it is entertaining and different. The way in which this music video is made shows the hard work put into making this however the overall outcome is really good. This style is also very unique as many people find it hard to execute this the right and correct way as this is style takes a lot of effort, organisation, structure and plan to make sure it is done the correct way.
The impact this style and convention would be a positive impact however, this must be done in a professional manner or this will not have a positive impact on the audience rather a negative impact on the audience as they will not be entertained. This is a very unique style so it will attract a wide range of audience.
From this music video it will be very hard for me to use the style and convention in my music video. However, i may use this style in a section where i feel i will be able to use it and execute the style in the manner in which it should be presented.
Cold play- Strawberry string
Intertextuality: This type of style and convention is when one media text refers to another. This music video gets ideas from the movie, this may be from one scene and puts that into a music video however, this may have a new innovation which the artist wants to portray. There are two types of interpretive music video which are pastiche and parody.
Pastiche:
Pastiche: This is when an artist pays homage to a music video to reinvent a scene from a movie or using the same scene in the music video.
The convention for this music video would be the atmosphere, the clothing and the props. The atmosphere may be portrayed in a different way however, it still has some consistency such as the grass, although it would be in a brighter environment in the original Alice in wonderland, the atmosphere will still have grass. For example at 0.41 seconds we see the clothing of the lead actress is a party dress similarly the actress in Alice in wonderland will also have a dress. This consistency is shown as 'Avril Lavigne' is also in a party dress to show the similarities. The props which remain the same would be the tea party table, the turnips which are also shown etc.
The institution would use this type of style and convention as it helps relate to different stories and media. This style is a very good way in which artist can get ideas for music videos. Getting ideas from films or another type of media and portraying that in a music video is a very good way for artist to show a new innovation and style.
The impact this style has on audience is positive as the audience are able to relate and compare the differences between the two stories. This style is usually when an artist would get ideas from a film and portray that in a music video, with either a new element of emotion, or a new innovation. This style would keep the audience interested and would also be a good way to portray a new story or a new twist.
I would also do research and see whether my chosen music video is from any other media type such as a scene from a film. From this music video i have understood that there can be different forms of interpretations, i can also change the style of a certain scene and give it a different idea or twist and make it more interesting and different.
Avril Lavigne- Alice in wonderland
Parody:
Parody: This is when an artist makes fun out of a certain music video or scene. This is mainly done to make fun of a certain artist or to mock the artist. This can be reinvented however it is usually portrayed the way the artist feels it has been shown.
The convention for this music video would be the opposite of what a scene or a music video which has been used to reinvent this music video. This music video is clearly taking the mic as you can see, there is a guy dressed as a girl an so on. This music video is insulting the original 'Call me maybe' the artist of that music video is Carly Rae Jepsen. For example at 0.32 seconds when the guy is shown as the girl, it indicates that this music video is parody as the artist is made fun of. This is just portraying the feeling of the artist and it portrays how this artist finds it pathetic and does not like the song so they reinvented a song which is making fun of it.
There are many institutions which may use these types of music videos because, they either like the reinvented song or they feel the song will attract a wide range of audience.
Carly Rae Jepsen 'Call me maybe'-Rolanda & Richard
There are many institutions which may use these types of music videos because, they either like the reinvented song or they feel the song will attract a wide range of audience.
Carly Rae Jepsen 'Call me maybe'-Rolanda & Richard
Interpretive: A music video that interprets the visuals directly into a story that matches the lyrics. This means having visuals that relate to the song.
The convention for this music video would be the things which relate to the lyrics. The things which are present would have been said by the artist. This music video does have the conventions an interpretive music video should have. When the artist sings it at night and fireworks burst from her chest and soon inspire young people throughout the city to overcome their fears and insecurities, in the process igniting their own fireworks. A reserved overweight girl, playing the role of wallflower at a pool party, finds the courage to shed her clothes and jump in the pool with her friends. In the music video at 1.00 minute a leukemia patient at a children's hospital proves to herself that she can show herself out on the street and in public despite her loss of hair.
The institution would use this convention as it helps the audience get a better understanding of the music video. Having these type of conventions allow the audience to be entertained and also allows the audience to realize that the music video does relate to the lyrics as there are some music videos which do not relate to the lyrics.
The impact this has on the audience is positive. If the music video relates to the lyrics the audience is more likely to be entertained. This would also make it easier for the audience to understand what the artist is saying without having the lyrics presented.
This is one of the conventions i am definitely willing to consider for my music video as i believe this will help keep the audience entertained. This will also be a easy way to make sure the lyrics match the music video.
Katy perry-Firework
Impressionist: Imagery that matches the mood and pace of the song but not always the lyrics. This style is when the mood matches the song however the lyrics have nothing to do with the mood.
The convention for this music video would be anything that of which is opposite to the lyrics. For example if the lyrics is sad, the atmosphere would be happy and lively. In this music video the beat and pace of the song matches the mood however, the lyrics don't match the mood. This music video is very lively and upbeat and so is the mood the whole music video is upbeat especially at 0.43 seconds. The lyrics of this song is very weird and different as the words mentioned can not be understood, the lyrics are also fast in a way it matches the mood.
An institution may consider this style however, there is a risk. This style is a very different and an institution may not want to take a risk. This is a very unique technique as it is opposite of what an audience may have expected.
This can have a positive and negative effect on the audience. A positive effect would be if the audience find the technique interesting and the music video entertaining. Although the audience may find this weird and unrelated meaning that this music video was that which was not entertaining. The audience may not be attracted to this style as this style may confuse some people in understanding the music video.
I may not use this technique as it is a very weird style. I most probably would not want to take the risk, however if i did use this technique i would want it to be visual that i have used this style, and i have not just made it look like the lyrics is irrelevant to the music video.
Surrealism/abstract: Works that feature of element of surprise, unexpected juxtapositions, and an image that you won't necessarily expect to see.
The convention for this music video would be that which is unexpected. For example this music video also has unexpected features such as mannequin The audience are left to understands the music video for example at 0.51 seconds they will feel the mannequin will come to life unexpectedly as shown in thee music video.
An institution may want to use this style as it gives the audience that which they would not expect to see.The element of this music video would be an unexpected surprise for the audience. The institution may feel that this would be an element that will keep the audience entertained.
This is can also have a positive or negative effect on the audience. If this music video has a positive effect it means the audience understood the lyrics, and enjoyed the unexpected element of surprise. On the other hand if the audience did not like this music video, it would most probably be because, they didn't like the surprise, or they may have found the unexpected surprise irrelevant.
I would only use this in my music video if i feel i can execute the element of surprise in a way that the audience will understand the link with the music video. If i feel that this technique will not make sense or if i feel it will ruin my music video i will not embed this style.
David Guetta-Turn me on
Subscribe to:
Posts (Atom)