'Andrew Goodwin is an Australian born operatic tenor'. Andrew Goodwin is a media theorist who published a well known book in 1992, on music television and cultural theory called ' Dancing in the distraction factory: music television and popular culture.
What were his idea?
'Music videos ignore common narrative as they are essentially advertisements. As consumers we make up our own meaning of a song in our minds: a music video can anchor meaning and give the record company/ artist a method of anchoring meaning'- stated by Andrew Goodwin.
As you can see above Andrew Goodwin has mentioned his ideas, as to how a audience should look at a music video. Andrew Goodwin also mentioned five aspects at which the audience should look out for in a music video. These five aspects are thought beats, take in to consideration about the lyrics and verses. Narrative and performance, Goodwin believes that music videos should ignore common narrative. The star image is an consequential factor which the artist has to consider many factors to stay unique and help satisfy the audience. One of the vital facts which Goodwin wanted to get through to the audience is relation of visuals to a song. There is three ways in which music videos promote a song illustrating, amplifying and contradicting.
Where did he publish them?
He published his ideas in the book published in 1992. 'Dancing in the distractions factory: music video television and popular culture'. Goodwin's ideas were published in this book. His media theories were published in his book Dancing in the distractions factory: music video television and popular culture'. This book also portrays Goodwin's theory and ideas with media.
Illustrating
This is when the music video directly corresponds to the lyrics or to a lesser extend mood of the song. For example the music video can use a range of images to exemplify the meaning of the lyrics and genre. Illustrating is one of the main ways to promote a music video and is usually shown through narrative.
Example of illustrating would be 'Friday'. This music video illustrates the visuals. For example at 0.27 seconds, the artist is singing 'everybody's rushing' and everyone is rushing out the door. Also at 0.29 seconds the lyrics says 'got to get to the bus' and visually we see her at the bus stop.
This music video is a good example of illustrating music video. The lyrics of the artist are clearly visible. Another thing is the audience may like this style or they may not like it. The artist may like this style as its expected and you know what's going to happen in the music video. However the audience may also dislike the fact that the music video is like the lyrics as this can be visually uninspiring.
'167 million views, and had over 3.1 million "dislikes" (87% of total ratings) from YouTube users. The video was uploaded to YouTube again on September 16, 2011. The video currently has 1.2 million "dislikes" (80% of total ratings) on YouTube. Since the growth in popularity of the song and video, there have been numerous parody videos and remixes'. As stated above this is what the direct views of the audience were and also the impact the music video had on the audience.
Amplifying
Amplifying is when the video is designed to enhance the style and mood of the song. This type of music video is usually portrayed as a performance and narrative.
This music video is an example of amplifying. This music video clearly shows the artist is home but the audience can work out the song is 'homecoming' and it is him walking around a city he knows as shown in the music video at 0.16 seconds.
This music video illustrates how the artist designed the music video to enhance the style of the mood. It is also a performance as music videos are performed and the audience see the artist perform.This music video does portray a narrative as the artist is walking around a city which seems to relate to a real-life story.
On YouTube Kanye West 'Homecoming' has 34,920,329 viewers and overall there is more likes than dislikes. This clearly indicates that this music video has interrelated and fascinated a wide range of audience with different backgrounds. Most audience have portrayed this music video as successful and it also proves that this music video has attracted a range of audience.
Contradicting
This style of music video is when the music video deliberately goes against the lyrics and mood of the song. opposite of what the lyrics says is what is visually seen by the audience.
This music video illustrates the meaning of a contradicting music video. The lyrics in this music video do not match the visuals in this music video. For example at 1.54 seconds the lyrics 'I remember i couldn't afford...' does not go with the visuals which are represented to the audience.
This music video encapsulates the meaning of contradiction. It clearly stipulates how the artist's lyrics does not match the visuals. This music video helps the audience understand that some music video technique are contradicting as the artist does not match the lyrics to the visuals. This can be a positive and a negative. This music video could be a positive as some audience may like this style as it is a new experience. On the other hand some audience may feel as though this technique is confusing and they may not like this fact.
Another one of Kanye West music video 'Diamonds for sierra Leone' had also had a lot of viewers and out of the viewers review there were more likes than dislikes. This music video had 9,350,797 viewers overall. The gratification theory of this music video is interesting. The actual music video contradicts to the lyrics however, overall its seems as though the audience have understood the style and have enjoyed this music video.
Iconography
This is when the images are the visual elements. The genres are complex and diverse in terms of the music video style. For example the artist may be represented in one way such as clothing and the audience recognize them this way.
In this music video iconography is represented because,it shows how they try to act like gangsters. Their clothing also indicates that they are trying to create that image. The artists wearing baggy clothes.
The artists location of the music video is outside the barbers show and in the music video at 0.03 seconds the barbers shop is visible and this creates a image of bad boyz and the area sets a image of the people in that area.
This music video demonstrates iconography and how the images are the visual elements. For example 'The notorious big' corresponds and relates to how they act like gangsters. The clothing of the artist also portrays their characteristics and role in the music video. The clothing is loose and big, this all represents the artist and how the song is also related.
This music video had enticed and influenced a lot of viewers. This music video had received 46,997 likes from 11,431,613 viewers. There were more likes than dislikes in this music video which indicates that this music video was a success. This music video seems to grab the audiences attention and the gratifications theory for this music video is positive as this music video has more likes than dislikes on YouTube.
Close-ups
This is a camera technique which record companies demand for. This technique is used by many artist as it has a positive effect on the audience, it creates a clearer and pleasant picture for the audience.
This music video uses close ups of the lead actress. This is a camera technique which record companies demand for. Within the first 0.11 seconds there is a close up of the artist. Again at 0.41 seconds there is a close up of the artists face.
This music video encapsulates the meaning of close ups. The whole effect of close up is important as it allows the audience to get a clearer and effective visual of the artist and the music video. Record companies demand for this currently as the audience also demand for this technique.
The audience have appreciated this music video as this is a very well known and adored song. This music video has made a hit and the reviews from the audience were also corresponding to the music video.
Voyeurism
This is a music video style where female are usually exposed in music videos to help attract attention. This can also relate to Men however, this is rarely seen as female are presented more in music videos. This type of music video will keep the audience entertained weather its the mod of the song or the visuals of the music video.
This music video depicts voyeurism as the first entrance of the lead artist at 0.03 seconds is a close up of her legs. She's tapping them against the side of the table, this directly attracts the attention of males. This also means she gains sexual attention and pleasure.
This music video clearly illustrates how females are exposed to gain sexual pleasure and attention. The male audience may feel attracted to the artist as she is portrayed as important and centre of attention. This music video demonstrates the meaning of voyeurism and how female artists attract male audience.
This music video has appealed to a wider range of male audience as this music video was clearer to attract male viewers. This music video is to entice male viewers as Britney has been portrayed as intense and eye-catching.
Intertextuality
This type of style and convention is when one media text refers to another. This music video gets ideas from the movie, this may be from one scene and puts that into a music video however, this may have a new innovation which the artist wants to portray. There are two types of interpretive music video which are pastiche and parody. Pastiche: This is when an artist pays homage to a music video to reinvent a scene from a movie or using the same scene in the music video. Parody: This is when an artist makes fun out of a certain music video or scene. This is mainly done to make fun of a certain artist or to mock the artist. This can be reinvented however it is usually portrayed the way the artist feels it has been shown.
In this music video Robbie Williams applies to Alice in wonderland in current and present terms. This artist portrays this in many ways, at 0.32 seconds we see the mirror changing colours and the artist turns towards it. Similarly in the film she finds a hole and crawls inside.
This music video is an example of intertextuality as the artist has related to a film and given it a twist. As an illustration the artist in this music video is a male portraying a female's role however, he is a rabbit throughout the music video. This music video is related to a very popular film so the audience are more interested in watching this new innovated music video. This music video also promotes the artist, this allows them to relate to the film and see the creativity of the artist.
This music video has allowed audience to create an image for the audience. The comments and reviews for this music video included comments such as 'This is a brilliant video and song. Robbie never ceases to amaze me with his wonderful music'. This music video denotes that the audience expected to see Robbie portray a music video in this form as this is the way in which he creates music videos.
Where did he publish them?
He published his ideas in the book published in 1992. 'Dancing in the distractions factory: music video television and popular culture'. Goodwin's ideas were published in this book. His media theories were published in his book Dancing in the distractions factory: music video television and popular culture'. This book also portrays Goodwin's theory and ideas with media.
Illustrating
This is when the music video directly corresponds to the lyrics or to a lesser extend mood of the song. For example the music video can use a range of images to exemplify the meaning of the lyrics and genre. Illustrating is one of the main ways to promote a music video and is usually shown through narrative.
Example of illustrating would be 'Friday'. This music video illustrates the visuals. For example at 0.27 seconds, the artist is singing 'everybody's rushing' and everyone is rushing out the door. Also at 0.29 seconds the lyrics says 'got to get to the bus' and visually we see her at the bus stop.
This music video is a good example of illustrating music video. The lyrics of the artist are clearly visible. Another thing is the audience may like this style or they may not like it. The artist may like this style as its expected and you know what's going to happen in the music video. However the audience may also dislike the fact that the music video is like the lyrics as this can be visually uninspiring.
'167 million views, and had over 3.1 million "dislikes" (87% of total ratings) from YouTube users. The video was uploaded to YouTube again on September 16, 2011. The video currently has 1.2 million "dislikes" (80% of total ratings) on YouTube. Since the growth in popularity of the song and video, there have been numerous parody videos and remixes'. As stated above this is what the direct views of the audience were and also the impact the music video had on the audience.
Amplifying
Amplifying is when the video is designed to enhance the style and mood of the song. This type of music video is usually portrayed as a performance and narrative.
This music video is an example of amplifying. This music video clearly shows the artist is home but the audience can work out the song is 'homecoming' and it is him walking around a city he knows as shown in the music video at 0.16 seconds.
This music video illustrates how the artist designed the music video to enhance the style of the mood. It is also a performance as music videos are performed and the audience see the artist perform.This music video does portray a narrative as the artist is walking around a city which seems to relate to a real-life story.
On YouTube Kanye West 'Homecoming' has 34,920,329 viewers and overall there is more likes than dislikes. This clearly indicates that this music video has interrelated and fascinated a wide range of audience with different backgrounds. Most audience have portrayed this music video as successful and it also proves that this music video has attracted a range of audience.
Contradicting
This style of music video is when the music video deliberately goes against the lyrics and mood of the song. opposite of what the lyrics says is what is visually seen by the audience.
This music video illustrates the meaning of a contradicting music video. The lyrics in this music video do not match the visuals in this music video. For example at 1.54 seconds the lyrics 'I remember i couldn't afford...' does not go with the visuals which are represented to the audience.
This music video encapsulates the meaning of contradiction. It clearly stipulates how the artist's lyrics does not match the visuals. This music video helps the audience understand that some music video technique are contradicting as the artist does not match the lyrics to the visuals. This can be a positive and a negative. This music video could be a positive as some audience may like this style as it is a new experience. On the other hand some audience may feel as though this technique is confusing and they may not like this fact.
Another one of Kanye West music video 'Diamonds for sierra Leone' had also had a lot of viewers and out of the viewers review there were more likes than dislikes. This music video had 9,350,797 viewers overall. The gratification theory of this music video is interesting. The actual music video contradicts to the lyrics however, overall its seems as though the audience have understood the style and have enjoyed this music video.
Iconography
This is when the images are the visual elements. The genres are complex and diverse in terms of the music video style. For example the artist may be represented in one way such as clothing and the audience recognize them this way.
In this music video iconography is represented because,it shows how they try to act like gangsters. Their clothing also indicates that they are trying to create that image. The artists wearing baggy clothes.
The artists location of the music video is outside the barbers show and in the music video at 0.03 seconds the barbers shop is visible and this creates a image of bad boyz and the area sets a image of the people in that area.
This music video demonstrates iconography and how the images are the visual elements. For example 'The notorious big' corresponds and relates to how they act like gangsters. The clothing of the artist also portrays their characteristics and role in the music video. The clothing is loose and big, this all represents the artist and how the song is also related.
This music video had enticed and influenced a lot of viewers. This music video had received 46,997 likes from 11,431,613 viewers. There were more likes than dislikes in this music video which indicates that this music video was a success. This music video seems to grab the audiences attention and the gratifications theory for this music video is positive as this music video has more likes than dislikes on YouTube.
Close-ups
This is a camera technique which record companies demand for. This technique is used by many artist as it has a positive effect on the audience, it creates a clearer and pleasant picture for the audience.
This music video uses close ups of the lead actress. This is a camera technique which record companies demand for. Within the first 0.11 seconds there is a close up of the artist. Again at 0.41 seconds there is a close up of the artists face.
This music video encapsulates the meaning of close ups. The whole effect of close up is important as it allows the audience to get a clearer and effective visual of the artist and the music video. Record companies demand for this currently as the audience also demand for this technique.
The audience have appreciated this music video as this is a very well known and adored song. This music video has made a hit and the reviews from the audience were also corresponding to the music video.
Voyeurism
This is a music video style where female are usually exposed in music videos to help attract attention. This can also relate to Men however, this is rarely seen as female are presented more in music videos. This type of music video will keep the audience entertained weather its the mod of the song or the visuals of the music video.
This music video depicts voyeurism as the first entrance of the lead artist at 0.03 seconds is a close up of her legs. She's tapping them against the side of the table, this directly attracts the attention of males. This also means she gains sexual attention and pleasure.
This music video clearly illustrates how females are exposed to gain sexual pleasure and attention. The male audience may feel attracted to the artist as she is portrayed as important and centre of attention. This music video demonstrates the meaning of voyeurism and how female artists attract male audience.
This music video has appealed to a wider range of male audience as this music video was clearer to attract male viewers. This music video is to entice male viewers as Britney has been portrayed as intense and eye-catching.
Intertextuality
This type of style and convention is when one media text refers to another. This music video gets ideas from the movie, this may be from one scene and puts that into a music video however, this may have a new innovation which the artist wants to portray. There are two types of interpretive music video which are pastiche and parody. Pastiche: This is when an artist pays homage to a music video to reinvent a scene from a movie or using the same scene in the music video. Parody: This is when an artist makes fun out of a certain music video or scene. This is mainly done to make fun of a certain artist or to mock the artist. This can be reinvented however it is usually portrayed the way the artist feels it has been shown.
In this music video Robbie Williams applies to Alice in wonderland in current and present terms. This artist portrays this in many ways, at 0.32 seconds we see the mirror changing colours and the artist turns towards it. Similarly in the film she finds a hole and crawls inside.
This music video is an example of intertextuality as the artist has related to a film and given it a twist. As an illustration the artist in this music video is a male portraying a female's role however, he is a rabbit throughout the music video. This music video is related to a very popular film so the audience are more interested in watching this new innovated music video. This music video also promotes the artist, this allows them to relate to the film and see the creativity of the artist.
This music video has allowed audience to create an image for the audience. The comments and reviews for this music video included comments such as 'This is a brilliant video and song. Robbie never ceases to amaze me with his wonderful music'. This music video denotes that the audience expected to see Robbie portray a music video in this form as this is the way in which he creates music videos.
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